Module 04 · Manage

Brand Asset Bank

BAM is the governance and execution layer of the BrainDing platform — the Manage phase of Define. Create. Manage. Score, organise and govern every brand asset across P1–P4, so the strategy the BAT diagnosed is actually executed and held.

The BAT diagnoses where your brand leaks value. BAM keeps it fixed: every asset carries an Existence, Consistency and Strategic Alignment score, an owner-facing state and an urgency flag, so governance becomes a standing routine rather than a one-off project.

Back to Brand Audit (Core)

Sample asset bank — sign in to build and govern your own.

Overall asset health

Warning

58%

Average E/C/S score across the bank

Consistency score

Warning

56%

Priority-weighted C dimension

Assets tracked

Across 10 categories, P1–P4

Need attention

Critical

High 1 · Medium 4 · Low 6

How to read this dashboard

BAM is the central, scored repository for every BrainDing brand asset. Each asset is rated on the E/C/S model — Existence, Consistency and Strategic Alignment — and grouped by priority from P1 (core identity) to P4 (future-proofing).

Overall asset health — the average E/C/S score across the bank.
Consistency score — the priority-weighted “C” dimension only.
Need attention — missing or outdated assets, split into High (core P1/P2 gaps), Medium and Low urgency.
Status colours — Good 75%+, Warning 45–74%, Critical below 45%.

Health by priority

P1 — Foundation

Non-negotiable core identity

87%Good

5 assets

P2 — Operational

High-visibility touchpoints

50%Warning

6 assets

P3 — Experiential

Supporting brand surfaces

50%Warning

6 assets

P4 — Evolutionary

Future-proofing & exploration

39%Critical

3 assets

Actionable alerts

Logo Usage Guidelines
P1 · Logo · 67% health
OutdatedHigh urgency
Document & Proposal Template
P2 · Templates · 50% health
OutdatedMedium urgency
Company Profile Deck
P2 · Collateral · 33% health
OutdatedMedium urgency
Primary Packaging System
P2 · Packaging · 0% health
MissingMedium urgency
Office Environment Kit
P3 · Environment · 0% health
MissingMedium urgency
Email Signature System
P3 · Digital · 33% health
OutdatedLow urgency
Signage & Wayfinding
P3 · Environment · 50% health
OutdatedLow urgency
Sonic Identity
P4 · Sensory · 0% health
MissingLow urgency
Motion Language
P4 · Sensory · 50% health
OutdatedLow urgency
Emerging Channel Playbook
P4 · Guidelines · 67% health
OutdatedLow urgency
Brand Moments — Street
P3 · Imagery · 50% health
OutdatedLow urgency

Image Bank rights

Images tracked

Average image health

73%

Rights flags

Product 360 Turntable Set
P2 · Imagery
Expires in 45d
Packaging Detail Macros
P2 · Imagery
Rights metadata incomplete
Brand Moments — Street
P3 · Imagery
Licence expired
Franchise Exterior Library
P3 · Imagery
No model release