BrainDingFrom Science to Senses

BHI · Brand Health Index

Brand Health Audit (BHI)

A market-facing measure of how the brand is actually perceived. The Brand Health Index tracks awareness, consideration, preference, trust and advocacy over time so movement can be proven, not claimed.

Start an auditAll auditable areas

What it measures

  • Awareness, consideration and preference
  • Trust, sentiment and advocacy signals
  • Share of voice against named competitors

What you receive

  • A single Brand Health Index score with sub-scores
  • Trend view across audit cycles
  • Perception gap analysis versus the strategic intent

Other auditable areas

Module 01

EmoLogical Compass

Heart or head — how your category decides

Module 02

Competitive Positioning

Where you stand, and what you can own

Core

Brand Audit

The strategic foundation

Add-On

MDS Audit

Multi-sensory Design System

Add-On

Digital Ecosystem Audit

Owned, earned and paid surfaces

Add-On

Customer Experience Audit

The journey, end to end