From Science to SensesAdd-On · Multi-sensory Design System
MDS Audit
An audit of the brand's Multi-sensory Design System — how consistently the brand expresses itself beyond the logo, across sight, sound, motion, touch, scent and taste where relevant.
What it measures
- Visual system depth and consistency
- Sonic identity, motion language and haptics
- Scent, taste and environmental cues where applicable
What you receive
- Sensory coverage map with gaps highlighted
- Consistency scoring per sensory channel
- Recommended sensory assets to build next
Other auditable areas
Module 01
EmoLogical Compass
Heart or head — how your category decides
Module 02Competitive Positioning
Where you stand, and what you can own
CoreBrand Audit
The strategic foundation
BHIBrand Health Audit (BHI)
Brand Health Index
Add-OnDigital Ecosystem Audit
Owned, earned and paid surfaces
Add-OnCustomer Experience Audit
The journey, end to end