From Science to SensesAdd-On · Multi-sensory Design System
MDS Audit
An audit of the brand's Multi-sensory Design System — how consistently the brand expresses itself beyond the logo, across sight, sound, motion, touch, scent and taste where relevant.
What it measures
- Visual system depth and consistency
- Sonic identity, motion language and haptics
- Scent, taste and environmental cues where applicable
What you receive
- Sensory coverage map with gaps highlighted
- Consistency scoring per sensory channel
- Recommended sensory assets to build next
Other auditable areas
Module 01
EmoLogical Compass
Heart or head — how your category decides
Module 02Competitive Positioning
Where you stand, and what you can own
Module 03Gold Standard Evaluator
Famous and Unique, or nothing
Module 04Brand Asset Bank (BAM)
Govern and execute what the audit found
CoreBrand Audit
The strategic foundation
BHIBrand Health Audit (BHI)
Brand Health Index
Add-OnDigital Ecosystem Audit
Owned, earned and paid surfaces
Add-OnCustomer Experience Audit
The journey, end to end